Blueprint to Success: Crafting Your Ultimate Business Plan

Master the essentials of business planning with our online, self-directed course. Tailored for startups and young businesses, you'll create a comprehensive business plan to secure financing, streamline operations, and achieve growth.

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Welcome to our comprehensive business planning course, designed to equip you with the essential tools and knowledge needed to successfully start, manage, and grow your business. Throughout this course, you will explore key aspects of business planning, including understanding the importance of a solid business plan, conducting market research, and identifying your target audience. You will learn how to craft compelling value propositions, develop effective marketing strategies, and understand the critical components of financial planning. You will be guided through the process of selecting the right business structure, registering your business, and navigating legal requirements. You will also gain insights into competitive analysis, SWOT analysis, and the marketing mix, all crucial for making informed decisions and staying competitive in your industry. In addition, the course covers branding, sales tools, and operational essentials such as location selection, inventory management, and risk assessment. You will also explore the hiring process, including whether to hire employees or contractors, and the legal considerations involved. By the end of this course, you will be well-equipped with practical knowledge on everything from identifying startup costs and making sales assumptions to crafting detailed cash flow projections. This course is your roadmap to creating a successful, sustainable business.

Course Curriculum

1. Golden Guarantee
2. Disclaimer
3. How To Use This Course
4. Instructions for Completing the Course
1. Module 1: Overview
2. Introduction to Entrepreneurship
3. BDC Entrepreneurial Potential Self-Assessment
4. Small Businesses in Canada - Overview
5. Key Small Business Statistics
6. Mitigating Risks of Business Failure
1. Module 2: Overview
2. Introduction to Business Planning
3. Benefits of Business Planning
4. Business Plan Overview
5. Business Plan Template
6. Starting a Business Checklist
7. Business Terms Glossary
1. Module 3: Overview
2. Introduction to the Business Model Canvas
3. Business Model Canvas Explained
4. Business Model Canvas Template Letter Size
5. Business Model Canvas Template Large (11 x 17)
6. Business Model Canvas Template Guide
7. Business Model Example
8. Validating Your Business Model
1. Module 4: Overview
2. Purpose of Executive Summary
3. Executive Summary Key Elements
4. Executive Summary Formatting Tips
1. Module 5: Overview
2. Business History
3. Business History Example - New Business
4. Business History Example - Existing Business
5. Vision and Mission Statements
6. Using AI for Vision and Mission Statement Creation
7. Setting Business Goals
8. SMART Goals Framework
9. Step-by-Step Guide to Completing SMART Goals Template
10. Managment
1. Module 6: Overview
2. Choosing Your Business Structure
3. Choosing a Business Name
4. Conducting a Name Search to Determine Availability
5. Business Registration
6. Partnership Agreement
7. Introduction to Canada Revenue Agency Business Services
8. Federal and Provincial Taxation Explained
9. GST/HST for Business
10. Registering to Collect PST in Provinces Where Applicable
11. Business Permits and Licenses in Canada
12. Intellectual Property
13. Labelling Requirement
1. Module 7: Overview
2. Market Research Fundamentals
3. Data Collection Methods
4. POEMS Observation Data Collection Method
5. POEMS Observation Data Collection Template
6. Conducting a Survey
7. Online Platforms for Conducting Surveys
8. Types of Survey Questions
9. Sample Survey Determining Need for New Product
10. The Value of Market Research
1. Module 8: Overview
2. Industry Trends and Insights Explained
3. Industry Trends and Insights Questionnaire
4. Industry Trends and Insights Case Study
5. Industry Trend and Insights Resources
1. Module 9: Overview
2. Who is Your Target Audience?
3. Customer Segmentation
4. Creating a Buyer Persona
5. Buyer Persona Template
6. Buyer Persona Example
1. Module 10: Overview
2. Why Conduct a Competitive Analysis
3. Steps to Conducting a Competitive Analysis
4. Competitive Analysis Template
1. Module 11: Overview
2. SWOT Analysis Explained
3. Conducting a SWOT Analysis
4. Value of Conducting a SWOT Analysis
1. Module 12: Overview
2. Understanding the Marketing Mix
3. Foundational Concepts of the Marketing Mix
4. Essential Research for Crafting the Marketing Section of a Business Plan
1. Module 13: Overview
2. What is a Value Proposition?
3. Value Proposition Canvas Explained
4. Value Proposition Canvas Template
5. Value Proposition Canvas Example
6. Value Proposition Statement
1. Module 14: Overview
2. Product/Service Descriptions
3. Features vs Benefits
4. Product and Service Description Examples
1. Module 15: Overview
2. What is a Revenue Model?
3. Pricing Strategies
4. Choosing the Right Pricing Strategy
1. Module 16: Overview
2. What is Branding?
3. Why is Branding Important?
4. Creating Your Brand Identity
5. Marketing Goals
6. Types of Marketing Goals
7. Traditional Marketing Strategies
8. Digital Marketing Strategies
9. Marketing Tactics
10. Creating a Sales Funnel
11. 12 Month Marketing Plan
12. 12 Month Marketing Plan Example
13. Marketing Strategy Implementation Plan Example
14. Marketing Strategy Template
1. Module 17: Overview
2. Sales Tools
3. Investigating the Right Sales Tools for Your Business
1. Module 18: Overview
2. Location Description
3. Location Description Example
4. Business Insurance
5. Terms of Payment
6. Choosing Payment Methods
7. Methods of Payment
8. Tools and Equipment
9. Suppliers
10. Inventory Management
11. Risk Assessment
1. Module 19: Overview
2. Hiring an Employee vs Contactor/Self-Employed Individual
3. Advantages of Hiring a Contractor
4. Legal Considerations for Hiring an Employee
5. Creating a Job Description
6. Job Description Template
7. Recruitment Process
8. Top 10 Interview Questions
1. Module 20: Overview
2. Startup Costs
3. Sales Assumptions
4. Cash Flow Projections
5. Income Statement
6. Balance Sheet
1. Course Summary and Recap
2. Course Evaluation

About this course

$149.00
100+ Lessons
20+ Downloadable Templates

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